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Canadian Tire gets some friendly advice | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Harmeet Singh

Canadian Tire has launched a new campaign all around life in Canada, featuring real Canadians testing products for the retailer.

Following up on product testing-centric campaigns like the popular Ice Truck activation, the new “Tested for Life in Canada” brand platform highlights 15,000 Canadians providing feedback on products the retailer is planning to sell.

http://strategyonline.ca/2015/03/16/canadian-tire-issues-new-tests/
 

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